Stage 2 – Build an audience with a webinarīefore getting into the sales process I needed to build an audience of interested people from my existing audience. What form would it take? I chose an eWorkbook including a planner and notes that people could complete to make their social media strategy. I knew it was something I could pull together using the research I’d already done for the presentation, there seemed to be a demand and the new year gave me a deadline and a selling point for my audience. There were a lot of questions coming up in the groups I inhabit about strategy, the new year was coming, we all like to make a fresh start for the new year and I’d been putting together a presentation for a group of tourism businesses about building strategy. It had to be something that my audiences needed and that I could create and promote on a low budget. Thank you for joining us on this episode of the Digital Business Acceleration podcast! If you enjoyed this episode, please leave us a 5 star rating and review on iTunes to help us reach even more entrepreneurs and business owners.ĭon’t forget to download your copy of our 7 Systems Blueprintso you know exactly how to get your business to thrive online.Choosing the right product is the first key to success. What to do instead of sending out an email blast.What you should be focusing on instead of price.How the digital tools you use can drag down your brand.What to do first with any digital platform that’s new to you.The safe way to give digital access to vendors, service providers, and your team.How to back up your digital assets if you don’t trust the cloud.Why you need to have backups for everything you do online.The question you should ask before publishing anything you’ve created.Horror Story! How a business co-owner missed out on billions of dollars.Why you don’t own your domains that have proxy privacy protection.What you should be doing every week to protect your email list.Why WordPress is the best platform for your website.How to find out whether or not you have control of your podcast.How often you should google yourself (and why).Where to start with digital asset ownership.Why you need to have ownership and control of your digital assets.The Mac app that allows YOU to be the hub of your live stream event.Horror Story! A live stream that went wrong in every way possible.Where social media should fit into your digital business strategy.Why we need to stop being consumers and start promoting things that we own.Use the comment box below or send us a note with this form, and we’ll share our answers in an upcoming episode. If you have a question about doing business online or about something we talk about on the podcast – ASK US. Whether you want to do podcasting, affiliate marketing, or turn your offline business into an online business, Schedule your Go-to-Market strategy sessions with us and we’ll help you put things in order and start on the right path. So listen closely to this episode where we explain why it’s critical that you have ownership and control of your digital assets, how to secure and protect them, why social media shouldn’t be the hub of your business, how to tell if you control your podcast and domains, two ways to back up your work, a live stream gone horribly wrong (twice!), a business horror story that will scare you out of your chair, and more! Everyone is doing business online now, even doctors and hairstylists! The digital way is here to stay, and it’s only going to get more complicated. This pandemic’s stay-at-home order is your wake-up call to build a digital business, regardless of what kind of work you do. There are people out there doing advanced live-streams on their own websites while some of us still don’t have websites or know what a podcast is – we’re still in kindergarten while they’re up in grad school! We’re all being pushed away from some things and being pushed into others, right? Live events are canceled, stores are closed, and we can’t go out … and at the same time, we’re having to do a Zoom, figure out Facebook Live, and learn whole new ways of living and working.Īnd we as Black people are falling behind as the digital world jets ahead. Well, we’re now full throttle into this pandemic with no end in sight, and we understand how that may have you feeling a certain way. Download Subscribe on Android Google Podcasts Listen in a New Window SoundCloud Stitcher Subscribe via RSS Spotify Player Embed
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